Privacy Policy
Last updated: January 9, 2025
At Vara, we believe your data is yours. This policy explains what we collect, why we collect it, and how we protect it. We've tried to keep it human-readable — no walls of legal jargon.
What is Vara?
Vara is a browser extension and web application that helps you save, organize, and share South Asian fashion items from online stores. Think of it as a smart bookmark tool specifically designed for wedding and festive shopping.
Information We Collect
Account Information
When you create a Vara account, we collect your email address for authentication (magic link login) and optionally your display name.
Saved Items
When you save a fashion item, we store the product URL, product image URL, product title, price, designer/brand name, and the date saved.
Usage Data
We collect basic usage information: items you save and organize, collections you create, and items you share. This helps us improve the product.
What We DON'T Collect
- • Browsing history (we don't track which sites you visit)
- • Payment or financial information
- • Location data
- • Data from sites where you don't click "save"
- • Contacts or phone data
How We Use Your Information
To provide Vara's services: Authenticate you, store your saves, sync across devices
To enable sharing: When you share a collection, recipients can view the items you've chosen to share
To improve Vara: Understand which features are useful, fix bugs, build better tools
We do NOT use your information to:
- • Serve advertisements
- • Sell to third parties
- • Build marketing profiles
- • Track your general browsing behavior
Who We Share Data With
We work with a small number of trusted services to run Vara:
Supabase
Database and authentication. Your saved items are stored securely with row-level security.
Vercel
Website hosting. Serves the vara.style website securely.
Google Gemini AI
Helps extract product information (title, price) from web pages when you save items.
We never sell your data. We only share data with these providers to operate the service, and they are bound by their own privacy policies.
Chrome Extension Privacy
The Vara Chrome extension:
- ✓Only activates on supported fashion websites (not your entire browsing)
- ✓Only collects data when you explicitly click "Save"
- ✓Stores login state locally on your device
- ✓Does not execute any remote code
- ✓Does not contain ads or third-party trackers
Data Storage & Security
Your data is stored securely on Supabase (PostgreSQL) with row-level security — meaning you can only access your own data. We use industry-standard encryption for data in transit (HTTPS/TLS) and at rest.
Your Rights
You have full control over your data:
Access
View all your saved data anytime at vara.style/mypicks
Delete
Remove individual items or entire collections at any time
Export
Request a copy of your data by emailing us
Close Account
Email hello@vara.style to delete your account entirely
Cookies & Local Storage
We use essential cookies only — session cookies to keep you logged in. The Chrome extension uses Chrome's storage API to maintain your login state locally. We don't use third-party tracking cookies or analytics cookies.
Children's Privacy
Vara is not intended for children under 13. We don't knowingly collect information from children under 13. If you believe we have, please contact us immediately.
Changes to This Policy
We may update this policy occasionally. If we make significant changes, we'll notify you via email or a notice on the website. Continued use after changes means you accept the updated policy.
Contact Us
Questions about privacy? We're happy to help.
Email hello@vara.style